AussieCommerce Group today acquired the Australian and New Zealand operations of LivingSocial. In doing so, AussieCommerce further consolidates its position as one of the leading e-commerce businesses in the region. “This acquisition provides valuable scale while also giving us access to thousands of new merchant and supplier relationships,” said Adam Schwab, CEO and co-founder of the AussieCommerce Group.
LivingSocial specialises in offering great deals on products, travel offers and local experiences to more than one million active regional subscribers. The acquisition will increase AussieCommerce’s reach to over eight million members in Australia and New Zealand. With fifteen brands under its umbrella and almost 400 staff worldwide, AussieCommerce is forecasting turnover in excess of $200 million for FY15. Key brands include travel website Luxury Escapes, homewares retailer The Home, fashion site Brands Exclusive, sportswear retailer The Active and deals site, Cudo. LivingSocial, is headquartered in Washington D.C., USA. In 2011, LivingSocial acquired Australian website, JumpOnIt to enter the Australian market. The Australian business is based in North Sydney and has approximately 95 employees. “LivingSocial has built a fantastic business here with a very engaged membership. We look forward to working with their extremely talented team to improve our offering and build further value for our customers,” Schwab said. The news comes days after AussieCommerce Group announced it had acquired the Australian arm of product sample distribution website, PINCHme. AussieCommerce was named the fastest growing company in Australia by BRW in 2013 and was listed in BRW’s Fast 100, SmartCompany’s Smart 50 and Deloitte’s Technology Fast 50 in 2014